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Expertise

Email Marketing

Campaign Management

SEO & Keyword Management

Meta Advertising

Google Advertising

Salesforce Marketing Cloud

Sales Cloud

Social Media Strategy

Re-Targeting

CRM

SMS & Push Campaigns

Graphics

SQL

JavaScript

AMP Script

SSJS

Tableau

Power BI

Google Analytics

Web Services (REST)

Website Management

Salesforce

Adobe Photoshop

Adobe Illustrator

Adobe Premier Pro

Adobe After Effects

Adobe InDesign

Microsoft Office

HTML, CSS

Work Experience

Jan 2021 - Present

Salesforce Marketing Cloud Developer

Vigorate Cloud Solutions

Toronto, ON

  • Developed, managed, and implemented marketing automation solutions within salesforce platform. Led the development of digital messaging. Expertise in Email Studio, Automation Studio, Mobile Studio, Content Builder, Journey Builder, Intelligence Reporting, Contact Builder, Web Services such as REST, Dynamic Content and Advertising Studio for leading names in Canada and India which include:

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Walmart Canada 

Reliance

Steeped Tea

CAA

George Brown College

Abbott

Rogers Communication

Skip The Dishes 

Women’s Fitness Clubs

Skycap Financial

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  • Design the data model, user interface, business logic using SQL. Work with business stakeholders to gather requirements, design and develop custom technical, business, and support solutions using Salesforce Marketing Cloud.

  • Handle data flow and support integration with other systems using SSJS. Led requirements gathering, testing, deployment and documentation of solutions.

  • Propose cost-effective marketing technology to combat solutions. challenges, including process improvement and governance standards.

  • Design advanced automated campaigns for channels like email, SMS, push notification etc.

  • Delivered and maintained reports, analytics and comparatives using SQL.

  • Created complicated, multi-touch customer journeys using Journey Builder & Automation Studio

  • Collaborated with Frontend developers to deliver tasks using AMP script, HTML and CSS

  • Manage, distribute, monitor and deactivate users licenses as appropriate.

July 2019 - Jan 2021

CRM & Operations Administrator

Parkville Greens & Townville Real Estate Services

Toronto, ON

  • Collected, monitored, and analyzed data using KPIs, such as click-through rate, conversion rate, or cost-per-lead.

  • Devised ways to increase customer acquisition, demand generation, and revenue.

  • Used marketing and automation software to implement the best technology solutions to facilitate the company’s marketing strategy. Implemented organisation wide KV core CRM and created log in for 40+ users to enhance user productivity.

  • Created and managed engaging email campaigns including content, graphic design, templates, branding, call to action buttons using multiple CRM tools.

  • Segmented client lists according to interest, geography and buying budgets to target and re target for business development.

  • Created, edited, run Facebook and Google campaigns to generate leads and audience engagement along with landing pages for lead generation.

  • Created marketing materials, brochures print collaterals and digital campaigns to ensure a consistent and concise message, effective and timely.

  • Managed website CMS and reviewed data and analytics, deliver campaign reports to drive decisions, advice, and campaigns.

Work Samples - Landing Pages

Work Samples - Social Media Content

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Trifold Brochure

Work Samples - Marketing Content

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Work Samples - Email Designs

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Work Samples - Video Creation

Sept 2018 - Dec 2020

Professor, Business Programs (Contract)

St Lawrence College

Kingston, ON

  • Trained students in the areas of Advanced Excel, Microsoft applications, Business strategy and Economics

  • Developed curriculum, learning plan, study material and daily assignments to instruct students in assigned courses

  • Developed innovative and modern in-class learning techniques and a learning environment using individual and team projects to stimulate innovation and foster keenness to learn

  • Collaborated with colleagues and program coordinators to design course outcomes and determine strategy for student success

  • Counselled and mentored international and domestic students to achieve academic and personal goals

Student Reference Letters

Sept 2012 - May 2017

Marketing & Customer Success Manager

Playmart.in

Sports & Toys Mega E-store

New Delhi, India

  • Created and Integrated systems to constantly increase and integrate the supplier network associated with the business

  • Created a model for self registration and verification/authentication to ensure legitimacy

  • Key member of digital marketing team ensuring marketing efforts are directed to the target audience at the right time. Responsible for marketing budget planning and allocation

  • Administered and responsible for the constant upgradation of the website and technical wellness on both the customer and the supplier side. 

  • Supervised email marketing communication and generated customer awareness about latest sales promotions and new products

  • Generated weekly reports using the company’s ERP system on metrics 

  • Created comparative reports on various KPI’s using Excel

  • Forecasting and monitoring new trends, products and needs of prospective customers

  • Liaised with the IT team to coordinate requests and business needs

  • Created, implemented, and analyzed customer satisfaction surveys

  • Ensured smooth relations with delivery partners

  • Designed a process to integrate the website order information to the delivery partner’s e-channel

Education

2017 - 2018

Data Analytics Post Graduate Diploma

St Lawrence College, Kingston ON

2010 - 2012

MBA, Marketing & Int'l Business (WES certified Canadian Equivalency)

Amity University, New Delhi

2007 - 2010

Bachelor of Commerce (WES certified Canadian Equivalency)

GNDU, Amritsar

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